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How Does The Economic Development Profession Increase Its Relevance?
“Don’t Confuse Activity With Performance” – John Wooden The Albuquerque Business First ran an article about the 2013 Rural Forum entitled “New Mexicans Have High Hopes About Achieving The American...
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Measuring Elected Official Accountability
“People are going to ask themselves, ‘How do I feel about my life?’ If they feel good, they’ll vote for me. If they do not, they will not.” … Ohio Governor John Kasich The Cincinnati Enquirer, 18...
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Place Branding Consultant Short List
CONSIDERING A COMMUNITY BRANDING EXERCISE? I give presentations across the U.S. on the use of place branding as a strategy for economic development. There is a great interest within the profession...
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What is branding?
Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time. The...
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The American Dream Is Our Nation’s Brand Promise
The American dream is not that every man must be level with every other man. The American dream is that every man must be free to become whatever God intends he should become. Ronald Reagan Place...
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Community Branding Explained
Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and...
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Missed Opportunity
Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr. Life is full of missed opportunities. I remember in 1980 when Apple sold for $22/share in its initial...
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A Better Way For Communities To Do Strategic Planning
The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation. Pursuit of the American Dream has been...
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Doing Place Branding Effectively
Remember It Is A Process. It Is Going To Take Time. But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide...
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Place Branding = Place Making + Place Marketing
Ever wonder why most place branding efforts fail? The short answer is because they focus exclusively on Place Marketing and ignore the critical role of Place Making. For communities with competitive...
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